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Black Diamond’s image ad: “Performance Rainwear | Black Diamond”

Ran 104 daysFacebook and InstagramWinner

How it opens

“Built for movement with premium waterproof fabrics.”

Angle: Feature

Why it works

It has run for 104 days. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: Built for movement with premium waterproof fabrics.
  2. Offer: Free Shipping
  3. CTA: Shop now
What to borrow
  • Lead with the one feature that changes the outcome.
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Performance Rainwear | Black Diamond

Built for movement with premium waterproof fabrics.

Shop Black Diamond rainwear, rain jackets, and rain pants to keep you dry on outdoor adventures or around town.

Button: Shop now · Offer: Free Shipping

Where and how long
  • First ran 30 Jul 2025; last seen 11 Nov 2025.
  • Run as 9 ads.
  • Links to eu.blackdiamondequipment.com.
  • Style: Product shot.

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