Lock’d

Lock’d’s image ad: “5,000+ Aussies Already Decided”

Running 269 days·Facebook and Instagram

How it opens

“You've thought about it. But you haven't done anything yet.”

Angle: Social proof

Why it works

It has run for 269 days and is still running. Brands keep paying only for ads that make money, so this one is proven. Ratings and reviews lower the risk for someone who's never heard of the brand.

How it’s built

1. Hook: You've thought about it. But you haven't done anything yet.
2. Benefit: Meanwhile, thefts keep happening. And your car's still sitting there with nothing but an alarm that doesn't scare anyone.
3. Proof: Rated 4.9 stars.
4. Offer: Free shipping
5. CTA: Shop now

What to borrow

• Lead with proof people can check: ratings, reviews, numbers.
• Test a review ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

5,000+ Aussies Already Decided

You've thought about it. But you haven't done anything yet. Meanwhile, thefts keep happening. And your car's still sitting there with nothing but an alarm that doesn't scare anyone. This is the part most people skip until it's too late. One visible lock. Heavy-duty steel. Bright enough that thieves see it and keep walking. 5,000+ Aussies already use one. Rated 4.9 stars. ✔️ Free shipping ✔️ 2-year warranty ✔️ 120-day money back guarantee If it's not right for you, send it back. No questions.

Free Shipping Nationwide

Button: Shop now · Offer: Free shipping

Where and how long

• First ran 14 Jan 2026; still running.
• Links to getlockd.com.au.
• Style: Review, Listicle, Product shot, Offer.