Lock’d

Lock’d’s image ad: “Australia's #1 Visible Deterrent”

Running 187 days·Facebook and Instagram

How it opens

“After your ute gets stolen, insurance takes 4-6 weeks to pay out.”

Angle: Social proof

Why it works

It has run for 187 days and is still running. Brands keep paying only for ads that make money, so this one is proven. Ratings and reviews lower the risk for someone who's never heard of the brand.

How it’s built

1. Hook: After your ute gets stolen, insurance takes 4-6 weeks to pay out.
2. Benefit: Meanwhile you're:
3. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Lead with proof people can check: ratings, reviews, numbers.
• Test a review ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Australia's #1 Visible Deterrent

After your ute gets stolen, insurance takes 4-6 weeks to pay out. Meanwhile you're: Filing police reports (they won't find it) Posting in community groups (hoping someone spots it) Paying insurance excess ($1,000-$1,500) Waiting for settlement Or you could spend $79 now. Lock'd visible deterrent = thieves skip your ute entirely. Available in 3 colors. Fits Hilux, Ranger, Triton, Navara. ⭐⭐⭐⭐⭐ Rated 4.9/5 by 5,000+ Aussie drivers 👉 Don't be next community post.

Try risk free for 120 days

Button: Shop now

Where and how long

• First ran 6 Apr 2026; still running.
• Links to getlockd.com.au.
• Style: Review, Product shot.