Motion App

Motion App’s video ad: “Read the full report”

Running 110 days·Facebook and Instagram

How it opens

“Introducing: Motion's Creative Benchmarks”

Angle: Feature

Why it works

It has run for 110 days and is still running. Brands keep paying only for ads that make money, so this one is proven. A numbered list promises a quick read and is easy to scan.

How it’s built

1. Hook: Introducing: Motion's Creative Benchmarks
2. Benefit: Want to see where you stand next to the best advertisers in your industry?
3. Proof: 6,015 Brands
4. CTA: Get personalized benchmarks based on your industry, spend, and current approach - and start making ads that win.
5. CTA: Learn more

What to borrow

• Lead with the one feature that changes the outcome.
• Back the hook with proof people can check: ratings, reviews, numbers.
• Test a listicle ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Read the full report

Introducing: Motion's Creative Benchmarks Want to see where you stand next to the best advertisers in your industry? This report will show you because it has analyzed: ✅ 578,750 creatives ✅ 6,015 Brands ✅ $1.29B in ad spend Find out how your creative strategy actually stacks up. Get personalized benchmarks based on your industry, spend, and current approach - and start making ads that win.

Button: Learn more

What’s said

The transcript

Liquid Death didn't win because their water tastes better. They won because they launched more creative in a month than most brands launch in a year. The brands successfully spending a million dollars a month on ads are averaging about 22 new creatives per week because the smart brands know that 95% of your ads are supposed to fail. So they test aggressively, kill the losers fast, and scale winners immediately. Motion just analyzed half a million ads and over $14 billion in ad spend. And there are a few key things that all the winners have in common, including formats, visual styles, and even hooks. They even broke it out by industry, like how this post-it format is the winner in the fashion industry, but trends are the winner in the beauty industry. And this entire playbook is completely free to access. Tap below to grab it now.

Where and how long

• First ran 22 Jun 2026; still running.
• Links to go.motionapp.com.
• Style: Listicle.