Lock’d

Lock’d’s image ad: “Make Him Walk Past Your Ute.”

Running 92 days·Facebook and Instagram

How it opens

“There's a scarecrow in the paddock next to my last job.”

Angle: Offer

Why it works

It has run for 92 days and is still running. Brands keep paying only for ads that make money, so this one is proven. A customer's words carry more weight than the brand's own.

How it’s built

1. Hook: There's a scarecrow in the paddock next to my last job.
2. Benefit: Bloke's dressed it in an old hi-vis. Looks a bit stupid, if I'm honest.
3. Offer: 120-day money-back guarantee
4. CTA: Learn more

What to borrow

• Say the offer plainly in the first line.
• Test a testimonial ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Make Him Walk Past Your Ute.

There's a scarecrow in the paddock next to my last job. Bloke's dressed it in an old hi-vis. Looks a bit stupid, if I'm honest. But I watched the crows the whole smoko. They sat on the fence. Every one of them. Not one went near the barley. That scarecrow can't do a thing. Can't move. Can't chase. Can't touch them. It just has to be standing there. And the crows go pull apart someone else's crop instead. I sat in the ute thinking about that longer than I'll admit. Because my ute is the job. Tools in the back, ladder on the roof, forty grand of gear I can't work a single day without. If it's gone, I don't earn. Simple as that. No ute, no jobs, no pay — and a week on the phone to the insurer while the mortgage doesn't care. I always figured protecting it meant making it impossible to nick. That scarecrow had me thinking otherwise. The thief isn't out to beat me. He's just after the easy one. Mine, or the fella's over the road. And he's decided which before he's anywhere near the door. Young fella on my crew — Dazza — had a big yellow thing on the wheel of his Ranger. I gave him the usual. "Mate, is it 1993?" He didn't bite. Told me why he got it. Someone had a crack at his Ranger in the driveway a few months back. He'd had the thing on three days. They gave up — went round the back and took some other poor bugger's car instead. "It's my scarecrow," he said. "Bloke sees it through the glass, keeps walking." Watched him put it on when we got to site. Grabbed it out of the door pocket, looped the wheel, clipped the buckle, and off to the job. It's called Lock'd. Bright yellow — you clock it from twenty metres off. It's not that they couldn't take his. They just took the easy one instead. That's the whole game. You don't make your ute impossible to nick. You make it the one he walks past. Had one on mine ever since. Reckoned I'd never be bothered — in and out of that ute forty times a day. Turns out it's quicker than finding my keys. Ute's t

He sees it through the glass and keeps walking.

Button: Learn more · Offer: 120-day money-back guarantee

Where and how long

• First ran 10 Jul 2026; still running.
• Links to getlockd.com.au.
• Style: Testimonial, Offer.