Motion App

Motion App’s video ad: “Read the full report”

Running 110 days·Facebook and Instagram

How it opens

“Introducing: Motion's Creative Benchmarks”

Angle: Feature

Why it works

It has run for 110 days and is still running. Brands keep paying only for ads that make money, so this one is proven. A numbered list promises a quick read and is easy to scan.

How it’s built

1. Hook: Introducing: Motion's Creative Benchmarks
2. Benefit: Want to see where you stand next to the best advertisers in your industry?
3. Proof: 6,015 Brands
4. CTA: Get personalized benchmarks based on your industry, spend, and current approach - and start making ads that win.
5. CTA: Learn more

What to borrow

• Lead with the one feature that changes the outcome.
• Back the hook with proof people can check: ratings, reviews, numbers.
• Test a listicle ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Read the full report

Introducing: Motion's Creative Benchmarks Want to see where you stand next to the best advertisers in your industry? This report will show you because it has analyzed: ✅ 578,750 creatives ✅ 6,015 Brands ✅ $1.29B in ad spend Find out how your creative strategy actually stacks up. Get personalized benchmarks based on your industry, spend, and current approach - and start making ads that win.

Button: Learn more

What’s said

The transcript

So you said you own a supplement brand. Let's see if your current ad strategy can beat out this free ad playbook by Motion that's analyzed over 550,000 ads. Are you ready? My history is pretty good, so let's go. Okay, what is the top performing visual ad format in the health and wellness industry? That must be memes. We do a lot of those. Ah, so it's actually stitches and memes don't even make the list for the top formats that convert. Oh, really? I didn't expect that. Which hook format do you think has the highest hit rate across industries? Question, urgency, or confession? Confession, for sure. So it's actually urgency. Oh, what are you basing this off of again? So Motion analyzed over 550,000 meta ads to find out what works and what doesn't work on page social and put all of their data and insights into this free ad playbook. It has a huge list of top performing hooks, visual formats, and other recommendations for creating a winning strategy, like how many ads you should be testing monthly based on your company size. Okay, we're gonna download this. So if you're watching this, you can click below to grab it for free in the next 24 hours. And I'll text you this now because it sounds like you're gonna need it. I guess so.

Where and how long

• First ran 22 Jun 2026; still running.
• Links to go.motionapp.com.
• Style: Listicle.