Walmart’s video ad: “Milk-Bone® treats made with Jif® peanut butter? Howl, yeah! Let your dog try ’em all.”
Running 67 daysInstagramWinner
- How it opens
“Milk-Bone® treats made with Jif® peanut butter? Howl, yeah! Let your dog try ’em all.”
Angle: Feature
- Why it works
It has run for 67 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven.
- How it’s built
- Hook: Milk-Bone® treats made with Jif® peanut butter? Howl, yeah! Let your dog try ’em all.
- CTA: Shop now
- What to borrow
- Lead with the one feature that changes the outcome.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Milk-Bone® treats made with Jif® peanut butter? Howl, yeah! Let your dog try ’em all.
Button: Shop now
- What’s said
The transcript
I'll see you next time.
- Where and how long
- First ran 21 Aug 2026; still running.
- Run as 4 ads, 4 of them running now.
- Links to walmart.com.
More from Walmart
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