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Black Diamond’s carousel ad: “Designed for the Deep.”

Ran 118 daysFacebook and InstagramWinner

How it opens

“Built to handle deep powder days and long storm cycles - The Recon Stretch Ski Shell”

Angle: Feature

Why it works

It has run for 118 days. Brands keep paying only for ads that make money, so this one is proven. Several cards hold attention longer and show more of the product.

How it’s built
  1. Hook: Built to handle deep powder days and long storm cycles - The Recon Stretch Ski Shell
  2. CTA: Learn more
What to borrow
  • Lead with the one feature that changes the outcome.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Designed for the Deep.

Built to handle deep powder days and long storm cycles - The Recon Stretch Ski Shell

Button: Learn more

Where and how long
  • First ran 11 Nov 2025; last seen 10 Mar 2026.
  • Run as 16 ads.
  • Links to eu.blackdiamondequipment.com.
  • Style: Carousel.

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