Black Diamond’s carousel ad: “Designed for the Deep.”
Ran 106 daysFacebook and InstagramWinner
- How it opens
“The Recon Stretch LT Shell features 3 layers of dependable protection for those in search of pow on either side of the rope.”
Angle: Feature
- Why it works
It has run for 106 days. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.
- How it’s built
- Hook: The Recon Stretch LT Shell features 3 layers of dependable protection for those in search of pow on either side of the rope.
- Offer: Free Shipping
- CTA: Shop now
- What to borrow
- Put a specific number in the first line.
- Lead with the one feature that changes the outcome.
- Test a product ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Designed for the Deep.
The Recon Stretch LT Shell features 3 layers of dependable protection for those in search of pow on either side of the rope.
Shop men's ski jackets from Black Diamond. Our men's ski and snowboard jackets are engineered to handle cold and snowy conditions out on the slopes.
Button: Shop now · Offer: Free Shipping
- Where and how long
- First ran 28 Oct 2025; last seen 11 Feb 2026.
- Run as 13 ads.
- Links to eu.blackdiamondequipment.com.
- Style: Product shot, Carousel.
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