LuminAID

LuminAID’s video ad: “Buy a Titan, Get a Free Solar Lantern!”

Running 59 days·Facebook and Instagram

How it opens

“You never know when an emergency is going to happen and you always want to be prepared.”

Angle: Desire

Why it works

It has run for 59 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: You never know when an emergency is going to happen and you always want to be prepared.
2. Benefit: From home power outages and road trip emergencies to outdoor adventures, our solar-powered lanterns are a versatile solution. With 100 hour…
3. Offer (on the landing page): Free us shipping
4. CTA: Shop now

What to borrow

• Lead with the outcome people want, not the product's parts.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Buy a Titan, Get a Free Solar Lantern!

Be prepared for any situation with LuminAID Lantern! From home power outages and road trip emergencies to outdoor adventures, our solar-powered lanterns are a versatile solution. With 100 hours of bright light per charge and the ability to charge your phone, keep one in your home, car, and emergency kit for ultimate peace of mind. Don't get caught in the dark – stay prepared with LuminAID Lantern. ⏱ 100hrs of BRIGHT light per charge ☀️ Solar-powered 📲 Charges your phone ☁️ Extremely lightweight and packs flat 🛠 Durable, long lasting materials

Button: Shop now · Offer: Free us shipping

What’s said

The transcript

You never know when an emergency is going to happen and you always want to be prepared. I find it necessary to be prepared for any type of emergency and this is going to come in handy on so many occasions. So adding this luminate lantern to our survival kit was the best decision I've made. Its unique design makes it so easy to store because it takes up little to no space. It has a solar panel on top so it can be charged by the sun or it has a USB port so it can charge indoors as well. Two different colored lights, red and white. They are both so bright. Once fully charged, your lantern will have a hundred hours of battery life. Once you're done, just fold it up for easy storage. In today's world, we can't be without our phones and that is especially true during an emergency and that is why I love the Luminate Lantern because it also works as a phone charger. Simply plug it in and hit this button and you are to go.

Where and how long

• First ran 7 Sep 2026; still running.
• Run as 3 ads, 2 of them running now.
• Links to offers.luminaid.com.
• Style: UGC.