Jones Road Beauty

Jones Road Beauty’s video ad: “Coverage That Doesn’t Cake”

Running 74 days·Facebook and Instagram·Winner

How it opens

“Some days I don’t want to fuss with foundation, but I still want to look pulled together.”

Angle: Desire

Why it works

It has run for 74 days and is still running, on 5 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: Some days I don’t want to fuss with foundation, but I still want to look pulled together.
2. CTA: Shop now

What to borrow

• Lead with the outcome people want, not the product's parts.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Coverage That Doesn’t Cake

Some days I don’t want to fuss with foundation, but I still want to look pulled together. This is my everyday answer: What the Foundation by Jones Road. It’s easy, it’s quick, and it really does replace three steps in one—hydrator, skin tint, and glow.

Button: Shop now

What’s said

The transcript

When you get out in the natural light, you can see exactly what your makeup is going to look like. Look at that skin. Here it is up above the little foundation. It's called What The Foundation. So glassy and so beautiful. It is super impressive. I hooked it in the link below too. I'm telling you the product is superior. My skin, amazing, and I'm 54. Check it out. If you want to try something that really works and doesn't settle in your fine lines and wrinkles, this is it.

Where and how long

• First ran 28 Jul 2026; still running.
• Run as 5 ads, 5 of them running now.
• Links to jonesroadbeauty.com.
• Style: UGC.