Jones Road Beauty’s carousel ad: “Eyeshadow, Simplified.”
Running 88 daysFacebook and InstagramWinner
- How it opens
“Eyeshadow doesn’t have to be complicated.”
Angle: Feature
- Why it works
It leads with one clear promise (simple) and every line after it supports that promise, so the message is easy to take in at a glance. It also handles the two common worries, difficulty and wear time, in a few short sentences. The data shows it has run for 88 days, is still active, and sits across 25 active ads on four placements, which suggests the brand keeps backing this message at scale.
Who it speaks to: People who like the idea of wearing eyeshadow but find it complicated or time-consuming, including those who prefer a quick, low-effort makeup routine.
- How it’s built
- Hook: 'Eyeshadow, Simplified.' states the promise of ease up front.
- Reframe: 'Eyeshadow doesn't have to be complicated' names the objection and dismisses it.
- Product: introduces the Eyeshadow Stick as lightweight, creamy and easy to use.
- Flexibility: 'Build it up or keep it soft' shows it suits both subtle and bolder looks.
- Reassurance: 'It stays put all day' answers the worry about creasing or fading.
- CTA: 'Shop now' button leading to the brand's shop page.
- What to borrow
- Open with a short headline that states the single benefit your product delivers, ideally in under five words.
- Name the objection your audience already has, then dismiss it in the next line.
- Cover the range of use (subtle to bold) in one short phrase so more people see themselves using it.
- Close with one durability or reliability claim to remove the last doubt before the click.
- Its words
Eyeshadow, Simplified.
Eyeshadow doesn’t have to be complicated. The Eyeshadow Stick is lightweight, creamy, and easy to use. Build it up or keep it soft. Either way, it stays put all day.
Button: Shop now
- Where and how long
- First ran 14 Jul 2026; still running.
- Run as 25 ads, 25 of them running now.
- Links to myshop.jonesroadbeauty.com.
- Style: Product shot, Carousel.
More from Jones Road Beauty
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