Koala US

Koala US’ video ad: “The ultimate studio apartment essential”

Running 51 days·Facebook and Instagram

Why it works

It has run for 51 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. A numbered list promises a quick read and is easy to scan.

How it’s built

1. Hook: Small space?
2. Benefit: The Byron Sofa Bed does it all.
3. CTA: Shop the Byron Sofa Bed at koala.com
4. CTA: Shop now

What to borrow

• Open with a question your buyer is already asking themselves.
• Open a question in the first line that the rest of the ad answers.
• Test a listicle ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

The ultimate studio apartment essential

Small space? The Byron Sofa Bed does it all. 🛋️ Sofa, and comfortable queen bed in one 🫧 Machine-washable covers 🗄️ Hidden storage ✅ 120-day trial Shop the Byron Sofa Bed at koala.com

Button: Shop now

What’s said

The transcript

The ultimate studio apartment essential, the Byron Sofa Bed does it all. It's got hidden storage, removable covers and converts from sofa to sleep in seconds. Koala's award-winning mattress tech is inside the sofa bed, so I know I'm getting a good night's sleep. It's easy to set up and even easier to fall asleep on. The Byron Sofa Bed is a Good Design Award winner with hundreds of 5-star reviews. Try it out for 120 nights and if you don't love it, return it. Make the most out of your space with the Byron.

Where and how long

• First ran 20 Aug 2026; still running.
• Run as 2 ads, 2 of them running now.
• Links to au.koala.com.
• Style: Listicle.