Koala US

Koala US’ image ad: “Koala Sofa Bed [4th Gen]”

Running 354 days·Facebook and Instagram·Winner

How it opens

“Australia’s #1 rated sofa bed now has:”

Angle: Social proof

Why it works

It has run for 354 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. Ratings and reviews lower the risk for someone who's never heard of the brand.

How it’s built

1. Hook: Australia’s #1 rated sofa bed now has:
2. Benefit: 100% machine washable covers
3. Proof: Shop now and try out this award-winning sofa bed for 120 nights.
4. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Lead with proof people can check: ratings, reviews, numbers.
• Test a review ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Koala Sofa Bed [4th Gen]

Australia’s #1 rated sofa bed now has: ✅ 100% machine washable covers ✅ Deeper seats for lounging and spooning ✅ 5 new colours with sustainable fabrics Shop now and try out this award-winning sofa bed for 120 nights.

The Koala Sofa Bed [4th Gen] is a sofa bed that converts from deep-seat sofa to full-size bed in seconds. It features 60 cm deep seats, an angled backrest with lumbar support, and an integrated Kloudcell topper for mattress-like sleep. The frame is 100% FSC certified poplar plywood and MDF with Cert...

Button: Shop now

Where and how long

• First ran 21 Oct 2025; still running.
• Run as 3 ads, 2 of them running now.
• Links to au.koala.com.
• Style: Review, Listicle, Product shot.