Who Gives A Crap’s carousel ad: “Scary good toilet paper”
Running 24 daysFacebook and Instagram
- How it opens
“Treat your bum this Halloween with toilet paper that's so soft, it's scary. Shop The Spooky Edition 24 pack while supplies last.”
Angle: Urgency
- Why it works
It has run for 24 days and is still running, on 10 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.
- How it’s built
- Hook: Treat your bum this Halloween with toilet paper that's so soft, it's scary. Shop The Spooky Edition 24 pack while supplies last.
- Offer (on the landing page): Free shipping
- CTA: Shop now
- What to borrow
- Put a specific number in the first line.
- Use a deadline only when it's real.
- Test a product ad for your own product.
- Its words
Scary good toilet paper
Treat your bum this Halloween with toilet paper that's so soft, it's scary. Shop The Spooky Edition 24 pack while supplies last.
Eek
Button: Shop now · Offer: Free shipping
- Where and how long
- First ran 16 Sep 2026; still running.
- Run as 10 ads, 10 of them running now.
- Links to au.whogivesacrap.org.
- Style: Product shot, Carousel.
More from Who Gives A Crap
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