Koala US

Koala US’ carousel ad: “Tamarama Modular Sofa”

Running 46 days·Facebook and Instagram

How it opens

“Comfort, engineered from the inside out …”

Angle: Feature

Why it works

It has run for 46 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven. A numbered list promises a quick read and is easy to scan.

How it’s built

1. Hook: Comfort, engineered from the inside out …
2. Benefit: HyperSoft foam for luxe, sink-in comfort
3. CTA: Shop the Tamarama Modular Sofa at koala.com
4. CTA: Shop now

What to borrow

• Lead with the one feature that changes the outcome.
• Back the hook with proof people can check: ratings, reviews, numbers.
• Test a listicle ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Tamarama Modular Sofa

Comfort, engineered from the inside out … 🛋️ HyperSoft foam for luxe, sink-in comfort 🧺 100% machine-washable covers 🔧 Built-in longevity with S-springs in the base ✅ 120-day trial Shop the Tamarama Modular Sofa at koala.com

Award-winning Koala sofas, mattresses and furniture with fast Australia-wide delivery, 120-day trial, easy returns and sustainably made designs.

Button: Shop now

Where and how long

• First ran 25 Aug 2026; still running.
• Run as 4 ads, 4 of them running now.
• Links to au.koala.com.
• Style: Listicle, Product shot, Carousel.