Who Gives A Crap’s image ad: “Feel Good TP”
Running 36 daysFacebook and Instagram
- How it opens
“Switch to super soft bamboo toilet roll. 50% profits donated to good causes.”
Angle: Comparison
- Why it works
It has run for 36 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven. Contrast makes switching feel obvious.
- How it’s built
- Hook: Switch to super soft bamboo toilet roll. 50% profits donated to good causes.
- Offer (on the landing page): Save 20%
- CTA: Shop now
- What to borrow
- Put a specific number in the first line.
- Compare with the old way or the category, never a named competitor.
- Test a comparison ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Feel Good TP
Switch to super soft bamboo toilet roll. 50% profits donated to good causes.
Weeeeeeee!
Button: Shop now · Offer: Save 20%
- Where and how long
- First ran 4 Sep 2026; still running.
- Run as 4 ads, 4 of them running now.
- Links to uk.whogivesacrap.org.
- Style: Comparison, Product shot.
More from Who Gives A Crap
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