Koala US

Koala US’ carousel ad: “Australia’s #1 sofa bed”

Running 118 days·Facebook and Instagram·Winner

How it opens

“Everyone else is trying to dupe this sofa bed, but we’re already 4 steps ahead …”

Angle: Social proof

Why it works

It has run for 118 days and is still running. Brands keep paying only for ads that make money, so this one is proven. Ratings and reviews lower the risk for someone who's never heard of the brand.

How it’s built

1. Hook: Everyone else is trying to dupe this sofa bed, but we’re already 4 steps ahead …
2. Benefit: 6 years ago Koala invented the Flipbed™.
3. Proof: It didn’t have that bar in the back, and it had our award-winning mattress tech inside of it.
4. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Lead with proof people can check: ratings, reviews, numbers.
• Test a review ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Australia’s #1 sofa bed

Everyone else is trying to dupe this sofa bed, but we’re already 4 steps ahead … 6 years ago Koala invented the Flipbed™. We reckon it was the world’s first sofa bed that didn’t suck. It could flip from folded, to flat out like a lizard drinking in just a few seconds. It didn’t have that bar in the back, and it had our award-winning mattress tech inside of it. And now? The Koala Sofa Bed is the #1 rated sofa bed in Australia. See what all of the fuss is about, check it out at Koala.com

Button: Shop now

Where and how long

• First ran 14 Jun 2026; still running.
• Run as 2 ads, 2 of them running now.
• Links to au.koala.com.
• Style: Review, Product shot, Carousel.