Jones Road Beauty’s carousel ad: “Foolproof Eyeshadow Starts Here”
Running 88 daysFacebook and InstagramWinner
- How it opens
“Don’t usually wear eyeshadow?”
Angle: Objection
- Why it works
It targets the hesitant non-user instead of existing eyeshadow fans, which widens the audience and removes the main reason not to buy. The three 'no' benefits each knock out a specific worry in few words, and the payoff of speed and a natural look is easy to picture. The data also shows it has run 88 days, is still active, and sits among 12 active ads, which suggests the advertiser keeps backing this message.
Who it speaks to: Makeup wearers who usually avoid eyeshadow because it feels fiddly or easy to get wrong, and want a quick, natural look.
- How it’s built
- Hook: Calls out people who don't usually wear eyeshadow with a direct question.
- Reframe: 'This one's different' signals that the usual barriers don't apply here.
- Product: Introduces the Eyeshadow Stick as made to be mistake-proof.
- Benefits: Lists no brushes, no fallout, no stress in a quick three-part run.
- Payoff: Natural-looking definition in seconds.
- CTA: Shop now button with the headline 'Foolproof Eyeshadow Starts Here' pointing to the shop.
- What to borrow
- Open by naming the person who doesn't use your product category, then promise this one is different.
- Turn common objections into a short 'no X, no Y, no Z' list so each worry gets answered quickly.
- End the benefit run on a concrete, low-effort payoff such as a time frame and a natural result.
- Echo the core promise in the headline so the carousel and the text reinforce one idea.
- Its words
Foolproof Eyeshadow Starts Here
Don’t usually wear eyeshadow? This one’s different. The Eyeshadow Stick was made to be mistake-proof—no brushes, no fallout, no stress. Just natural-looking definition in seconds.
Button: Shop now
- Where and how long
- First ran 14 Jul 2026; still running.
- Run as 12 ads, 12 of them running now.
- Links to myshop.jonesroadbeauty.com.
- Style: Product shot, Text only, Carousel.
More from Jones Road Beauty
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