Who Gives A Crap’s carousel ad: “A box of loo rolls that lasts (and lasts)”
Ran 65 daysFacebook and InstagramWinner
- How it opens
“A 48 roll box of our toilet paper can last the average person up to a year. We're not maths whizzes, but that sounds like a great deal.”
Angle: Offer
- Why it works
It has run for 65 days. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.
- How it’s built
- Hook: A 48 roll box of our toilet paper can last the average person up to a year. We're not maths whizzes, but that sounds like a great deal.
- CTA: Shop now
- What to borrow
- Put a specific number in the first line.
- Say the offer plainly in the first line.
- Test a product ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
A box of loo rolls that lasts (and lasts)
A 48 roll box of our toilet paper can last the average person up to a year. We're not maths whizzes, but that sounds like a great deal.
12 months of toilet paper
Button: Shop now
- Where and how long
- First ran 8 Dec 2025; last seen 11 Feb 2026.
- Run as 10 ads.
- Links to uk.whogivesacrap.org.
- Style: Product shot, Offer, Carousel.
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