LuminAID

LuminAID’s video ad: “A few months ago, we lost our power for three days, and by day two, I was done.”

Running 44 days·Facebook and Instagram·Winner

How it opens

“A few months ago, we lost our power for three days, and by day two, I was done.”

Angle: Story

Why it works

It has run for 44 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: A few months ago, we lost our power for three days, and by day two, I was done.
2. Benefit: So now the @luminaid lives in our emergency supplies. It’s a light, it can charge your phone, it packs flat for easy storage, and it can ru…
3. Offer: And since we live in Oklahoma and storms are just part of the deal, I’d much rather have it sitting in the emergency bin before we need it.
4. CTA: Get yours at LuminAID.com before the next storm hits.
5. CTA: Shop now

What to borrow

• Tell a short, true story with a turning point.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

A few months ago, we lost power for THREE DAYS. And after spending that long without electricity, I decided I was done being unprepared for the next storm. So now the @luminaid lives in our emergency supplies. It’s a light, it can charge your phone, it packs flat for easy storage, and it can run for up to 100 hours. And since we live in Oklahoma and storms are just part of the deal, I’d much rather have it sitting in the emergency bin before we need it. Get yours at LuminAID.com before the next storm hits.

Button: Shop now · Offer: Free us shipping

What’s said

The transcript

A few months ago, we lost our power for three days, and by day two, I was done. We couldn't charge our phones, we were using our phones as flashlights, and every time it got dark, it was like, okay, now what? I live in Oklahoma, so we get some pretty wild storms here, and losing electricity is not rare. But I decided after three days of it, I was gonna become better prepared. Now this lives in our emergency supply. Just twist it to open. I really like that I don't have to use my phone as a flashlight anymore. And if my phone is getting low, guess what? The Lanard can charge it too, which three days without electricity feels like a pretty important feature. It's waterproof and durable, and easy enough my kid can use it. It can run for 100 hours, then it just collapsed back down and goes in the emergency bin. I prefer having this thing sitting here than trying to figure things out when the next storm hits. Get yours at Luminaid.com before the next storm hits.

Where and how long

• First ran 22 Sep 2026; still running.
• Run as 6 ads, 3 of them running now.
• Links to offers.luminaid.com.
• Style: UGC, Offer.