Muli Roo

Muli Roo’s video ad: “Made For Kids Who Love To Chew”

Running 90 days·Facebook and Instagram

How it opens

“If your child chews everything, you’re not alone. Our Sensory Chew Necklaces give them a safe outlet designed for the job.”

Angle: Feature

Why it works

It has run for 90 days and is still running. Brands keep paying only for ads that make money, so this one is proven.

How it’s built

1. Hook: If your child chews everything, you’re not alone. Our Sensory Chew Necklaces give them a safe outlet designed for the job.
2. Offer (on the landing page): $10 off
3. CTA: Shop now

What to borrow

• Lead with the one feature that changes the outcome.
• Back the hook with proof people can check: ratings, reviews, numbers.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Made For Kids Who Love To Chew

If your child chews everything, you’re not alone. Our Sensory Chew Necklaces give them a safe outlet designed for the job.

A simple sensory tool trusted by Aussie families.

Button: Shop now · Offer: $10 off

What’s said

The transcript

There's no surprise that occupational therapists are recommending necklaces like ours. They offer a simple, cost-effective solution for kids that can find it tricky to concentrate or just simply struggle with the urge to chew. The act of chewing can provide calming sensory feedback, helping children regulate emotions, settle busy minds and regain focus. If you haven't already, you should check these out.

Where and how long

• First ran 12 Jul 2026; still running.
• Links to muliroo.com.au.