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Muli Roo’s video ad: “A Better Way To Redirect Chewing”

Running 90 daysFacebook and Instagram

How it opens

“Safe, durable and made for everyday life.”

Angle: Social proof

Why it works

It has run for 90 days and is still running. Brands keep paying only for ads that make money, so this one is proven.

How it’s built
  1. Hook: Safe, durable and made for everyday life.
  2. Offer (on the landing page): $10 off
  3. CTA: Shop now
What to borrow
  • Lead with proof people can check: ratings, reviews, numbers.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

A Better Way To Redirect Chewing

Safe, durable and made for everyday life.

Trusted by families across Australia.

Button: Shop now · Offer: $10 off

What’s said
The transcript

If your child chews on everything, you're definitely not alone. For many kids, chewing is a way to calm their mind, help with concentration, or just help with their sensory needs. Instead of chewing on things like jumpers, pencils or fingers, give them something that's designed for the job. Our Sensory Chew Necklaces are a simple, safe and affordable tool trusted by families across Australia. Sometimes, solving the little things makes life a whole lot easier.

Where and how long
  • First ran 12 Jul 2026; still running.
  • Links to muliroo.com.au.

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