Who Gives A Crap’s carousel ad: “Feel good loo roll”
Running 376 daysFacebook and InstagramWinner
- How it opens
“Say bye to bog-standard loo roll, we've donated nearly £10million to good causes”
Angle: Desire
- Why it works
It has run for 376 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.
- How it’s built
- Hook: Say bye to bog-standard loo roll, we've donated nearly £10million to good causes
- Offer (on the landing page): Save 20%
- CTA: Shop now
- What to borrow
- Put a specific number in the first line.
- Lead with the outcome people want, not the product's parts.
- Test a product ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Feel good loo roll
Say bye to bog-standard loo roll, we've donated nearly £10million to good causes
Weeeeeeee!
Button: Shop now · Offer: Save 20%
- Where and how long
- First ran 29 Sep 2025; still running.
- Run as 6 ads, 4 of them running now.
- Links to uk.whogivesacrap.org.
- Style: Product shot, Carousel.
More from Who Gives A Crap
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