Jones Road Beauty

Jones Road Beauty’s carousel ad: “Your Makeup Routine Made Easy”

Running 88 days·Facebook and Instagram·Winner

How it opens

“Forget 12 steps.”

Angle: Feature

Why it works

It sets a clear contrast between a bloated 12-step routine and one simple kit, and the three-part benefit list makes the kit easy to grasp quickly. The 'feel like you' line speaks to a minimal, natural makeup preference rather than just saving time. The data shows it has run 88 days and is still active across 25 live ads on four placements, which suggests the message is being scaled and holds up with its audience.

Who it speaks to: Busy people who wear makeup but find long routines tiring and want a natural, effortless look for everyday life.

How it’s built

1. Hook: 'Forget 12 steps' dismisses the overcomplicated routine and sets up the simpler alternative.
2. Solution: Introduces the Hero Kit as an all-in-one set built for real life.
3. Benefits: Lists what it does in three short parts: cover, glow, and a touch of color.
4. Emotional payoff: 'Just enough to feel like you' promises a natural result, even on the busiest mornings.
5. CTA: 'Shop now' button with the site shown in the caption.

What to borrow

• Open by naming the effort or clutter your product removes, using a concrete number like '12 steps' to make it vivid.
• Break what the product does into a short rule-of-three list so the benefit is understood in one glance.
• Pair the practical benefit (speed, simplicity) with an identity payoff such as 'feel like you' to give the offer emotional weight.
• Run several variations of one core message, as this advertiser does with 25 active ads, so you can find which framing works best.

Its words

Your Makeup Routine Made Easy

Forget 12 steps. The Hero Kit is your all-in-one set for real life: cover, glow, and a touch of color. Just enough to feel like you—even on the busiest mornings.

Button: Shop now

Where and how long

• First ran 14 Jul 2026; still running.
• Run as 25 ads, 25 of them running now.
• Links to jonesroadbeauty.com.
• Style: Lifestyle, Product shot, Carousel.