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MANSCAPED’s video ad: “Trim The Fluff”

Running 114 daysFacebook and Instagram

How it opens

“Introducing The Beard Hedger® Plus Kit, a complete beard maintenance kit for the modern bearded gentleman.”

Angle: Feature

Why it works

It has run for 114 days and is still running. Brands keep paying only for ads that make money, so this one is proven. A numbered list promises a quick read and is easy to scan.

How it’s built
  1. Hook: Introducing The Beard Hedger® Plus Kit, a complete beard maintenance kit for the modern bearded gentleman.
  2. Benefit: The Beard Hedger® Plus
  3. Offer: Free Gifts
  4. CTA: Shop now
What to borrow
  • Lead with the one feature that changes the outcome.
  • Test a listicle ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Trim The Fluff

Introducing The Beard Hedger® Plus Kit, a complete beard maintenance kit for the modern bearded gentleman. From trim to treatment, all the essentials are here. ✔️The Beard Hedger® Plus ✔️Hydrating Beard Wash ✔️Nourishing Beard Serum ✔️Styling Beard Stick ✔️Beard Buffer ✔️Free Gifts

Button: Shop now · Offer: Free Gift

What’s said
The transcript

The Beard Hedger Plus Kit from Manscaped. The crown jewel of the kit is the Beard Hedger Plus itself. The kit also comes with a beard cleanser, serum, taming stick, buffer, and a free accessory pack. Yep, he's gonna get real spoiled.

Where and how long
  • First ran 18 Jun 2026; still running.
  • Run as 2 ads, 1 of them running now.
  • Links to fb.com.
  • Style: Listicle, Offer.

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