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MANSCAPED’s video ad: “Trim The Fluff”

Running 114 daysFacebook and InstagramWinner

How it opens

“Introducing The Beard Hedger® Plus, a streamlined beard-sculpting machine designed to give you a quick and easy trim.”

Angle: Feature

Why it works

It has run for 114 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. A numbered list promises a quick read and is easy to scan.

How it’s built
  1. Hook: Introducing The Beard Hedger® Plus, a streamlined beard-sculpting machine designed to give you a quick and easy trim.
  2. Benefit: SkinSafe® Technology
  3. CTA: Shop now
What to borrow
  • Lead with the one feature that changes the outcome.
  • Test a listicle ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Trim The Fluff

Introducing The Beard Hedger® Plus, a streamlined beard-sculpting machine designed to give you a quick and easy trim. 🥵 SkinSafe® Technology ✔️Stainless-Steel Blade 🪒Quick-Adjust Slider with 14 Comb settings, 1 mm–20 mm 💦Waterproof 🔒Travel Lock 🔌Up to 60 minutes of runtime

Button: Shop now

What’s said
The transcript

Thanks for watching!

Where and how long
  • First ran 18 Jun 2026; still running.
  • Run as 3 ads, 3 of them running now.
  • Links to fb.com.
  • Style: Listicle.

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