Koala US

Koala US’ carousel ad: “Tamarama Modular Sofa”

Running 38 days·Facebook and Instagram

How it opens

“Sink in. Stay in. Never want to leave …”

Angle: Feature

Why it works

It has run for 38 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built

1. Hook: Sink in. Stay in. Never want to leave …
2. Benefit: Meet the Tamarama Modular Sofa.
3. CTA: Shop now

What to borrow

• Lead with the one feature that changes the outcome.
• Test a product ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Tamarama Modular Sofa

Sink in. Stay in. Never want to leave … Meet the Tamarama Modular Sofa. Deep seats built for lounging. Cloud-like comfort all day and all night. And a 120-day trial to make sure it's right for you. Sink into comfort at koala.com

The Tamarama Modular Sofa is a modular lounge from Koala designed for relaxed all-day comfort and flexible configurations. It's built on an FSC certified wood frame with heavy-duty S-spring suspension and polypropylene legs, and the cushions combine Koala's HyperCloud foam, polyurethane foam and pol...

Button: Shop now

Where and how long

• First ran 2 Sep 2026; still running.
• Run as 3 ads, 3 of them running now.
• Links to au.koala.com.
• Style: Product shot, Carousel.