Koala US

Koala US’ carousel ad: “SH*T HOT MODULAR SOFAS”

Running 27 days·Facebook and Instagram

How it opens

“Good-looking sofa. Real life. Pick one.”

Angle: Feature

Why it works

It has run for 27 days and is still running, on 2 ads at once. The product shown plainly works on people already looking for one.

How it’s built

1. Hook: Good-looking sofa. Real life. Pick one.
2. Benefit: Actually, don't.
3. CTA: Shop Koala's modular sofas at koala.com
4. CTA: Shop now

What to borrow

• Lead with the one feature that changes the outcome.
• Test a product ad for your own product.

Its words

SH*T HOT MODULAR SOFAS

Good-looking sofa. Real life. Pick one. Actually, don't. Koala's modular sofas do both. Add a module. Lose one. Rearrange entirely. Spill something? The covers come off and go in the wash. Want a new look? Swap the shade, not the sofa. Sh*t hot, and built to stay that way. All with a 120-day trial. Shop Koala's modular sofas at koala.com

Button: Shop now

Where and how long

• First ran 13 Sep 2026; still running.
• Run as 3 ads, 3 of them running now.
• Links to au.koala.com.
• Style: Product shot, Carousel.