Jones Road Beauty

Jones Road Beauty’s video ad: “Your Makeup Routine Made Easy”

Ran 333 days·Facebook and Instagram·Winner

How it opens

“Our Gel Liner glides on smoothly, stays put all day, and makes eyes pop without the fuss.”

Angle: Objection

Why it works

It has run for 333 days. Brands keep paying only for ads that make money, so this one is proven.

How it’s built

1. Hook: Our Gel Liner glides on smoothly, stays put all day, and makes eyes pop without the fuss.
2. CTA: Shop now

What to borrow

• Answer the doubt that stops people buying, early.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Your Makeup Routine Made Easy

Our Gel Liner glides on smoothly, stays put all day, and makes eyes pop without the fuss. Clean, classic, and effortless—this is liner you’ll actually use every day.

Button: Shop now

What’s said

The transcript

I found the ultimate eyeliner hack for real deep set eyes. This is the gel liner from Jones Road, and it made eyeliner a possibility for me again. I have very deep set eyes and can only wear eyeliner right in my lash line. This gel eyeliner doesn't transfer, it doesn't smudge, and the pigment is so rich it actually shows up on me. I apply it using the Precision Eyeliner Brush, also by Jones Road. It's small and flat with a straight edge, so I can place it exactly where it needs to be. If eyeliner's never worked for you either, try the gel liner by Jones Road and say goodbye to smudgy, patchy liner for good.

Where and how long

• First ran 19 Oct 2025; last seen 17 Sep 2026.
• Run as 21 ads.
• Links to jonesroadbeauty.com.