Koala US

Koala US’ video ad: “Australia’s #1 sofa bed”

Running 78 days·Facebook and Instagram

How it opens

“Everyone else is trying to dupe this sofa bed, but we’re already 4 steps ahead …”

Angle: Social proof

Why it works

It has run for 78 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. Ratings and reviews lower the risk for someone who's never heard of the brand.

How it’s built

1. Hook: Everyone else is trying to dupe this sofa bed, but we’re already 4 steps ahead …
2. Benefit: 6 years ago Koala invented the Flipbed™.
3. Proof: It didn’t have that bar in the back, and it had our award-winning mattress tech inside of it.
4. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Lead with proof people can check: ratings, reviews, numbers.
• Test a review ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Australia’s #1 sofa bed

Everyone else is trying to dupe this sofa bed, but we’re already 4 steps ahead … 6 years ago Koala invented the Flipbed™. We reckon it was the world’s first sofa bed that didn’t suck. It could flip from folded, to flat out like a lizard drinking in just a few seconds. It didn’t have that bar in the back, and it had our award-winning mattress tech inside of it. And now? The Koala Sofa Bed is the #1 rated sofa bed in Australia. See what all of the fuss is about, check it out at Koala.com

Button: Shop now

What’s said

The transcript

Over 2,000 people can't be wrong about this sofa bed. The Koala Sofa Bed is the number one rated sofa bed in Australia. It uses Koala's award-winning mattress tech for a better sleep, it has deep seats with soft cushioning for a better sit, and we really know our sit. It pulls out from sit to sleep in seconds, and the Koala Sofa Bed looks bloody good doing it. It even has washable covers, with free fabrics made from 100% recycled materials. It's the true no-compromise sofa bed. We've helped thousands and thousands of houses worldwide make better use of their space. See what all the fuss is about, shop the Koala Sofa Bed 4th Gen at Koala.com

Where and how long

• First ran 24 Jul 2026; still running.
• Run as 2 ads, 2 of them running now.
• Links to au.koala.com.
• Style: Review.