Who Gives A Crap’s video ad: “Feel Good TP”
Running 26 daysFacebook and Instagram
- How it opens
“Switch to super soft bamboo toilet roll. 50% profits donated to good causes.”
Angle: Comparison
- Why it works
It has run for 26 days and is still running, on 3 ads at once. Contrast makes switching feel obvious.
- How it’s built
- Hook: Switch to super soft bamboo toilet roll. 50% profits donated to good causes.
- Offer (on the landing page): Save 20%
- CTA: Learn more
- What to borrow
- Put a specific number in the first line.
- Compare with the old way or the category, never a named competitor.
- Test a comparison ad for your own product.
- Its words
Feel Good TP
Switch to super soft bamboo toilet roll. 50% profits donated to good causes.
Weeeeeeee!
Button: Learn more · Offer: Save 20%
- What’s said
The transcript
Whee! Who gives a crap rolls are 100% plastic free. And dowel rolls are super soft and strong. Make the switch today.
- Where and how long
- First ran 14 Sep 2026; still running.
- Run as 3 ads, 3 of them running now.
- Links to uk.whogivesacrap.org.
- Style: Comparison.
More from Who Gives A Crap
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