Who Gives A Crap’s carousel ad: “Rolls that last (and last)”
Ran 286 daysFacebook and InstagramWinner
- How it opens
“When you stock up on a 48 roll box of loo paper, you can spend more time enjoying hobbies (pottery, perhaps?) and less time buying TP.”
- Why it works
It has run for 286 days. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.
- How it’s built
- Hook: When you stock up on a 48 roll box of loo paper, you can spend more time enjoying hobbies (pottery, perhaps?) and less time buying TP.
- CTA: Shop now
- What to borrow
- Put a specific number in the first line.
- Test a product ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Rolls that last (and last)
When you stock up on a 48 roll box of loo paper, you can spend more time enjoying hobbies (pottery, perhaps?) and less time buying TP.
Make the switch today
Button: Shop now
- Where and how long
- First ran 16 Oct 2025; last seen 29 Jul 2026.
- Run as 14 ads.
- Links to uk.whogivesacrap.org.
- Style: Product shot, Carousel.
More from Who Gives A Crap
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