Koala US

Koala US’ video ad: “Koala’s best-selling bed base”

Running 86 days·Facebook and Instagram·Winner

How it opens

“This is the best bed base for renters …”

Angle: Social proof

Why it works

It has run for 86 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven.

How it’s built

1. Hook: This is the best bed base for renters …
2. Benefit: It moves easily without tools
3. CTA: Shop now

What to borrow

• Lead with proof people can check: ratings, reviews, numbers.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Koala’s best-selling bed base

This is the best bed base for renters … ⚒️ It moves easily without tools 🏅It’s won awards 🧾And it comes with a 120-day trial Check out the Kirribilli Bed Base at koala.com

Button: Shop now

What’s said

The transcript

This might just be the antidote to single use bed bases. I have been through it. You assemble them in your room and then to move, you've got to pull them apart just to realize they're impossible to put back together. Enter the award-winning Kiribilli bed base from Koala. It's got this gorgeous timber look and it's made from sustainably sourced timber. The best part, it comes together and apart with zero tools. It's the only bed base I've owned that survived a move. Plus it fits in my car with the seats laid flat. The Kiribilli has beauty and brains. There's a lip that keeps the mattress locked in place and because there aren't any middle legs, you've got tons of storage space underneath. Way easier to vacuum underneath as well. It's solid, doesn't squeak or shake and Koala's got hundreds of five-star reviews to back it up. And right now there's 120-night trial. So if you don't love your base, you can send it back and they'll refund you. So what are you waiting for? Head to koala.com right now and pick one up yourself.

Where and how long

• First ran 16 Jul 2026; still running.
• Run as 2 ads, 2 of them running now.
• Links to au.koala.com.