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Wild Refill’s carousel ad: “All-day freshness and 24h protection”

Ran 153 daysFacebook and InstagramWinner

How it opens

“Looking for a deodorant that actually works?”

Angle: Objection

Why it works

It has run for 153 days. Brands keep paying only for ads that make money, so this one is proven. Ratings and reviews lower the risk for someone who's never heard of the brand.

How it’s built
  1. Hook: Looking for a deodorant that actually works?
  2. CTA: Shop now
What to borrow
  • Open with a question your buyer is already asking themselves.
  • Answer the doubt that stops people buying, early.
  • Back the hook with proof people can check: ratings, reviews, numbers.
  • Test a review ad for your own product.
Its words

All-day freshness and 24h protection

🤔Looking for a deodorant that actually works? Our skincare experts have landed on a formula that is scientifically proven to provide 24 hours of protection. 60,000 5 star reviews can't be wrong!

Refillable Roll On deodorant made with 95% natural and vegan ingredients. A natural Roll On deodorant that's aluminium free and better for the environment.

Button: Shop now

Where and how long
  • First ran 30 Jul 2025; last seen 30 Dec 2025.
  • Run as 12 ads.
  • Links to wearewild.com.
  • Style: Review, Product shot, Carousel.

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