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Wild Refill ad: Try Wild before you buy! Claim your free mini deodorants and refillable case. Only pay shipping!
Wild Refill

Wild Refill’s image ad: “Try Wild before you buy! Claim your free mini deodorants and refillable case. Only pay shipping!”

Running 128 daysFacebook and InstagramWinner

How it opens

“Try Wild before you buy!”

Angle: Offer

Why it works

The offer removes the main barrier to buying deodorant, which is not knowing if you'll like the scent, and the two-step layout makes it feel simple and quick to claim. The free case also sets up the refillable subscription, so the trial leads naturally into repeat purchase. The data shows it has run for 128 days and is still active on 5 ads, which suggests the offer keeps paying off for the advertiser.

Who it speaks to: Shoppers curious about natural, aluminium-free or vegan deodorant who are put off by committing to a scent they haven't tried.

How it’s built
  1. Hook: 'Try Wild before you buy!' promises a no-commitment trial.
  2. Step 1: Get two free mini deodorants to find a favourite scent.
  3. Step 2: Pick a free refillable case.
  4. Offer: Everything is free and the shopper only pays shipping.
  5. Product facts: Vegan, aluminium-free and natural deodorant.
  6. CTA: 'Shop now' button linking to wearewild.com.
What to borrow
  • Lead with the risk reversal ('try before you buy') so the hook speaks to the biggest hesitation.
  • Break the offer into numbered steps so a multi-part deal reads as easy to claim.
  • Use a free sample or trial as the entry point, then tie a longer-term product like a subscription to it.
  • Keep the product proof points short and put them after the offer, so they support the deal instead of crowding the hook.
Its words

Try Wild before you buy! Claim your free mini deodorants and refillable case. Only pay shipping!

Try Wild before you buy! Step 1: Get your free 2x mini deos and find your favourite scent. Step 2: Pick your free refillable deodorant case.

Discover our deodorant and test two of our bestselling scents for FREE and then get a case for free with your deodorant subscription. Find your fragrance with vegan, aluminium-free, natural deodorant.

Button: Shop now

Where and how long
  • First ran 4 Jun 2026; still running.
  • Run as 5 ads, 5 of them running now.
  • Links to wearewild.com.
  • Style: Tutorial, Product shot, Offer, Text only.

More from Wild Refill

All of Wild Refill’s ads

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