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Wild Refill’s image ad: “All-day freshness and 24h protection”

Ran 102 daysFacebook and InstagramWinner

How it opens

“Wild roll on deodorant is here!”

Angle: Feature

Why it works

It has run for 102 days. Brands keep paying only for ads that make money, so this one is proven. Ratings and reviews lower the risk for someone who's never heard of the brand.

How it’s built
  1. Hook: Wild roll on deodorant is here!
  2. Benefit: 24hr triple action odour defence
  3. Proof: Rated 'Excellent' with over 60,000 five star reviews
  4. CTA: Shop now
What to borrow
  • Lead with the one feature that changes the outcome.
  • Back the hook with proof people can check: ratings, reviews, numbers.
  • Test a review ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

All-day freshness and 24h protection

Wild roll on deodorant is here! 💪24hr triple action odour defence ✅No white marks - invisible and fast-drying formula 🌻95% natural origin ingredients 🚫 No aluminium salts or parabens 🤩 Rated 'Excellent' with over 60,000 five star reviews

Refillable Roll On deodorant made with 95% natural and vegan ingredients. A natural Roll On deodorant that's aluminium free and better for the environment.

Button: Shop now

Where and how long
  • First ran 16 Oct 2025; last seen 26 Jan 2026.
  • Run as 17 ads.
  • Links to wearewild.com.
  • Style: Review, Listicle, Product shot.

More from Wild Refill

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