Jones Road Beauty’s video ad: “Your New Glow Essential”
Ran 65 daysFacebook and InstagramWinner
- How it opens
“No-makeup makeup, but better. Mini Miracle Balm melts into skin for a sheer, light-reflecting glow that looks like your skin—just fresher.”
Angle: Desire
- Why it works
It has run for 65 days. Brands keep paying only for ads that make money, so this one is proven.
- How it’s built
- Hook: No-makeup makeup, but better. Mini Miracle Balm melts into skin for a sheer, light-reflecting glow that looks like your skin—just fresher.
- CTA: Shop now
- What to borrow
- Lead with the outcome people want, not the product's parts.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Your New Glow Essential
No-makeup makeup, but better. Mini Miracle Balm melts into skin for a sheer, light-reflecting glow that looks like your skin—just fresher.
Button: Shop now
- What’s said
The transcript
Sorry, Jones Road, but is anyone actually buying this? Now you can get a mini one for a fraction of the cost. The Jones Road Miracle Balm. They call it a miracle balm because you can put it anywhere. Like I like to just put it on my cheeks as a blush. You can also use it as an eyeshadow, as a lip product. You can combine it with your foundation, but it's this really hydrating balm. This feels really good on the skin, but I love it for summer. The most natural makeup ever. So this is shade Flush. It's like this light pinky shade, but Jones Road just dropped on TikTok, dropped their Miracle Mini Balms. They have so many different shades to choose from. Don't get me wrong, I am obsessed with this product, but I'll never be able to finish this big one. So you might as well save some money and grab the mini. Like I said, they have so many different shades to choose from, but a little goes a long way. So like this right here, this mini size is going to last me forever.
- Where and how long
- First ran 14 Jul 2026; last seen 17 Sep 2026.
- Run as 13 ads.
- Links to myshop.jonesroadbeauty.com.
More from Jones Road Beauty
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