Who Gives A Crap

Who Gives A Crap’s video ad: “48 rolls = 12 months of TP”

Ran 363 days·Facebook and Instagram·Winner

How it opens

“A 48 roll box of our toilet paper can last the average person up to a year. We're not maths whizzes, but that sounds like a great deal.”

Angle: Offer

Why it works

It has run for 363 days. Brands keep paying only for ads that make money, so this one is proven. A clear deal gives people a reason to act now.

How it’s built

1. Hook: A 48 roll box of our toilet paper can last the average person up to a year. We're not maths whizzes, but that sounds like a great deal.
2. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Say the offer plainly in the first line.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

48 rolls = 12 months of TP

A 48 roll box of our toilet paper can last the average person up to a year. We're not maths whizzes, but that sounds like a great deal.

Make the switch today

Button: Shop now

What’s said

The transcript

Let me give you a tip to save money on toilet paper. I used to buy my toilet paper from the supermarket until I found out that Who Gives a Crap actually works out cheaper. It's just 23p per 100 sheets, which is 30% less than Andrax. And you're probably thinking, how? It's because the rolls are super long. So they last ages. And they get delivered right to your door just when you need them, which honestly is hardly ever. This entire box lasts me and my partner six months. This hack could save you so much money. Try it for yourself and save five pound off your first order.

Where and how long

• First ran 11 Sep 2025; last seen 9 Sep 2026.
• Run as 23 ads.
• Links to uk.whogivesacrap.org.
• Style: Offer.