Who Gives A Crap

Who Gives A Crap’s video ad: “A box of loo rolls that lasts (and lasts)”

Ran 155 days·Facebook and Instagram·Winner

How it opens

“A 48 roll box of our toilet paper can last the average person up to a year. We're not maths whizzes, but that sounds like a great deal.”

Angle: Offer

Why it works

It has run for 155 days. Brands keep paying only for ads that make money, so this one is proven. A clear deal gives people a reason to act now.

How it’s built

1. Hook: A 48 roll box of our toilet paper can last the average person up to a year. We're not maths whizzes, but that sounds like a great deal.
2. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Say the offer plainly in the first line.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

A box of loo rolls that lasts (and lasts)

A 48 roll box of our toilet paper can last the average person up to a year. We're not maths whizzes, but that sounds like a great deal.

A boxload of value

Button: Shop now

What’s said

The transcript

Wait, wait, wait, so you're telling me that this one box of toilet paper is going to last me a full year? Yep! Who Gives a Crap will deliver a box of 48 rolls straight to your door and it lasts a full year. How does it last that long? The rolls are double length, that's 400 sheets each, so they last ages. Plus, it's soft, strong and eco-friendly made from 100% recycled paper. Okay, I'm sold. How do I get this? Wait, did I mention how fast their delivery is? It's also free! So head to Who Gives a Crap and get £5 off your first subscription.

Where and how long

• First ran 11 Sep 2025; last seen 13 Feb 2026.
• Run as 7 ads.
• Links to uk.whogivesacrap.org.
• Style: Offer.