Who Gives A Crap

Who Gives A Crap’s video ad: “Eco toilet paper that goes the distance”

Ran 289 days·Facebook and Instagram·Winner

How it opens

“Sustainable toilet rolls that are soft, strong and suuuuuuuuuuuuuuuuuuuuu(deep breath)uuuuuuuuuper long.”

Why it works

It has run for 289 days. Brands keep paying only for ads that make money, so this one is proven.

How it’s built

1. Hook: Sustainable toilet rolls that are soft, strong and suuuuuuuuuuuuuuuuuuuuu(deep breath)uuuuuuuuuper long.
2. CTA: Shop now

What to borrow

• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Eco toilet paper that goes the distance

Sustainable toilet rolls that are soft, strong and suuuuuuuuuuuuuuuuuuuuu(deep breath)uuuuuuuuuper long.

Make the switch today

Button: Shop now

What’s said

The transcript

Are you worried the big TP is ripping you off? We're going to show you how Who Gives a Crap rolls are way longer. All right, here we go. Few days of toilet usage right there. Depending on diet and family. Quick check-in. Still going strong. Still a lot on there. It's not looking good for leading brand. Okay, let's keep going. Keep going. We've hit an issue. Shower toilet paper. Here we go. Still going strong. Still going. Still going. Why did I buy this other brand? There we go. Have a look at that. That is crazy. Look at that distance. So much further than that leading supermarket brand. This is the exact point in the customer's journey where they say, I should have bought Who Gives a Crap. I've run out of toilet paper. It is way more than twice as long. Look at this. We have a tighter core. Look at that. Which means we fit more on every roll. Look how much longer the rolls are. How much longer they last. Just absolute great value. So what do you think? Is big TP ripping you off? Buy less TP rolls and try Who Gives a Crap today.

Where and how long

• First ran 11 Sep 2025; last seen 27 Jun 2026.
• Run as 28 ads.
• Links to uk.whogivesacrap.org.