Who Gives A Crap’s carousel ad: “Sustainable 100% recycled toilet paper”
Ran 86 daysFacebook and InstagramWinner
- How it opens
“Your bum won’t notice the difference, but the planet will. try soft, scrunchable toilet paper made from 100% recycled paper.”
Angle: Feature
- Why it works
It has run for 86 days. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.
- How it’s built
- Hook: Your bum won’t notice the difference, but the planet will. try soft, scrunchable toilet paper made from 100% recycled paper.
- CTA: Shop now
- What to borrow
- Put a specific number in the first line.
- Lead with the one feature that changes the outcome.
- Test a product ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Sustainable 100% recycled toilet paper
Your bum won’t notice the difference, but the planet will. try soft, scrunchable toilet paper made from 100% recycled paper.
Our eco-friendliest rolls
Button: Shop now
- Where and how long
- First ran 9 Feb 2026; last seen 7 May 2026.
- Run as 9 ads.
- Links to uk.whogivesacrap.org.
- Style: Product shot, Carousel.
More from Who Gives A Crap
Make ads like these for your brand
Paste your website. Adwright studies the ads winning in your niche, then makes ads in your brand, ready to post.