LuminAID

LuminAID’s video ad: “When Hurricane Helene hit we lost power for three days and I realized really quickly that we were not prepared.”

Running 57 days·Facebook and Instagram·Winner

How it opens

“When Hurricane Helene hit we lost power for three days and I realized really quickly that we were not prepared.”

Angle: Story

Why it works

It has run for 57 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: When Hurricane Helene hit we lost power for three days and I realized really quickly that we were not prepared.
2. Benefit: A hurricane? A snowstorm? A random week of weather that shuts everything down because we apparently forgot how to function without sunshine…
3. CTA: Shop now

What to borrow

• Tell a short, true story with a turning point.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Living in Greenville, SC means you never really know what you’re going to get… 😂 A hurricane? A snowstorm? A random week of weather that shuts everything down because we apparently forgot how to function without sunshine? 🙃 After Hurricane Helene left us without power for 3 DAYS, I learned my lesson: we need to be a little more prepared around here. ✅ So this year, I’m making sure our emergency kit is actually stocked including a LuminAID lantern that gives us light, can charge our phones, and can even be recharged by the sun. ☀️ Because with two little kids, a little extra peace of mind when the power goes out is definitely worth it. ❤️ #LuminAID #emergencypreparedness #poweroutage #greenvillesc #momoflittles

Button: Shop now

What’s said

The transcript

When Hurricane Helene hit we lost power for three days and I realized really quickly that we were not prepared. And since then we've also lost power during snowstorms so being prepared for the next outage has definitely been on my mind. That's when I added this lantern from Luminaid to our emergency kit. It packs completely flat and you literally just twist it open. It's bright enough to light up a room and it can run for up to 100 hours. Another one of my favorite parts it's not just a light it can charge your phone too. And because it's solar powered you can recharge it even when the power's out. It has a red light mode that's gentle on your eyes and protects your night vision. It's also waterproof and durable which is exactly what I want in something that's going into our emergency kit. Having two little kids knowing that we have something like this ready to go gives me a little bit more peace of mind when the weather gets bad. So check out luminaid.com before the next storm hits.

Where and how long

• First ran 10 Sep 2026; still running.
• Run as 4 ads, 3 of them running now.
• Links to offers.luminaid.com.
• Style: UGC, Tutorial, Meme.