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Who Gives A Crap’s image ad: “Sustainable Paper Towels”

Running 109 daysGoogle

How it opens

“Who Gives A Crap Paper Towels Are 100% Plastic-Free. Made With Eco- Friendly Materials.”

Angle: Feature

Why it works

It has run for 109 days and is still running. Brands keep paying only for ads that make money, so this one is proven.

How it’s built
  1. Hook: Who Gives A Crap Paper Towels Are 100% Plastic-Free. Made With Eco- Friendly Materials.
  2. Offer (on the landing page): Free shipping
What to borrow
  • Put a specific number in the first line.
  • Lead with the one feature that changes the outcome.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Sustainable Paper Towels

Who Gives A Crap Paper Towels Are 100% Plastic-Free. Made With Eco- Friendly Materials.

Offer: Free shipping

Where and how long
  • First ran 16 Jul 2026; still running.
  • Shown in Canada.
  • Links to ca.whogivesacrap.org.

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