Jones Road Beauty’s video ad: “Ditch Your Heavy Makeup”
Ran 197 daysFacebook and InstagramWinner
- How it opens
“This is my secret to that flawless, glowy, no-makeup makeup look.”
Angle: Curiosity
- Why it works
It has run for 197 days. Brands keep paying only for ads that make money, so this one is proven.
- How it’s built
- Hook: This is my secret to that flawless, glowy, no-makeup makeup look.
- CTA: Shop now
- What to borrow
- Open a question in the first line that the rest of the ad answers.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Ditch Your Heavy Makeup
This is my secret to that flawless, glowy, no-makeup makeup look.
Button: Shop now
- What’s said
The transcript
like look at my skin now what this is called what the foundation by jones road beauty and if you're not paying attention do you see how this is just gliding onto my skin it's not heavy and it just makes me look flawless and glowy it's like that makeup no makeup look i'm actually using color light like look at my skin now what this is a buildable foundation breaking a new miracle bomb it's like the best feeling so miracle bomb they have different colors and shades and use them as bronzers highlighters blushes all the things but when you first break it in there's nothing more satisfying than that i'm actually just going to use my finger to apply this obviously you can use a brush but it just goes on so easy just a little sun kiss glow you know i also want to say that this is like a no makeup makeup look but it does leave your skin feeling so refreshed and just hydrated throughout the day a little makeup no makeup look for the day
- Where and how long
- First ran 17 Jul 2025; last seen 30 Jan 2026.
- Run as 7 ads.
- Links to jonesroadbeauty.com.
More from Jones Road Beauty
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