SKIMS

SKIMS’ carousel ad: “SKIMS Lightweight Cotton”

Ran 83 days·Facebook and Instagram

How it opens

“Save on SKIMS panties. Shop our 5 for £38 deal on new Lightweight Cotton panties!”

Angle: Offer

Why it works

It has run for 83 days. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built

1. Hook: Save on SKIMS panties. Shop our 5 for £38 deal on new Lightweight Cotton panties!
2. Offer: Free shipping
3. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Say the offer plainly in the first line.
• Test a product ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

SKIMS Lightweight Cotton

Save on SKIMS panties. Shop our 5 for £38 deal on new Lightweight Cotton panties!

Free shipping £75+

Button: Shop now · Offer: Free shipping

Where and how long

• First ran 1 Feb 2026; last seen 26 Apr 2026.
• Run as 4 ads.
• Links to skims.com.
• Style: Product shot, Offer, Carousel.