Who Gives A Crap’s video ad: “Scary good toilet paper”
Running 15 daysFacebook and Instagram
- How it opens
“Treat your bum this Halloween with toilet paper that's so soft, it's scary. Shop The Spooky Edition 24 pack while supplies last.”
Angle: Urgency
- Why it works
It has run for 15 days and is still running, on 18 ads at once.
- How it’s built
- Hook: Treat your bum this Halloween with toilet paper that's so soft, it's scary. Shop The Spooky Edition 24 pack while supplies last.
- Benefit: jyunli.yl
- Offer (on the landing page): Free shipping
- CTA: Shop now
- What to borrow
- Put a specific number in the first line.
- Use a deadline only when it's real.
- Its words
Scary good toilet paper
Treat your bum this Halloween with toilet paper that's so soft, it's scary. Shop The Spooky Edition 24 pack while supplies last. 📸: @jyunli.yl
Eek
Button: Shop now · Offer: Free shipping
- What’s said
The transcript
Thank you for watching.
- Where and how long
- First ran 25 Sep 2026; still running.
- Run as 18 ads, 18 of them running now.
- Links to au.whogivesacrap.org.
More from Who Gives A Crap
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