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Jones Road Beauty’s image ad: “Foolproof Eyeshadow Starts Here”

Running 75 daysFacebook and InstagramWinner

How it opens

“Don’t usually wear eyeshadow?”

Angle: Curiosity

Why it works

It has run for 75 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: Don’t usually wear eyeshadow?
  2. CTA: Shop now
What to borrow
  • Open with a question your buyer is already asking themselves.
  • Open a question in the first line that the rest of the ad answers.
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Foolproof Eyeshadow Starts Here

Don’t usually wear eyeshadow? This one’s different. The Eyeshadow Stick was made to be mistake-proof—no brushes, no fallout, no stress. Just natural-looking definition in seconds.

Button: Shop now

Where and how long
  • First ran 27 Jul 2026; still running.
  • Run as 3 ads, 3 of them running now.
  • Links to myshop.jonesroadbeauty.com.
  • Style: Product shot.

More from Jones Road Beauty

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