What’s new: Meet the council (v0.42), Look around before you sign up (v0.41), Generate, straight to the top (v0.40). See the changelog.
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Adwright

[ Free tool ]

Ad hooks and headlines for your business

Say what you sell and get 10 hooks, 5 headlines and 3 primary texts, each with the angle it takes.Resting for nowNo sign-up

The hook and headline writer is resting for now

It’s switched off at the moment. Everything it does runs inside Adwright, along with research and ready-to-post ads made from your link.

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How it works

  1. 01

    Say what you sell

    A line is enough: what it is and what it does for people.

  2. 02

    Add who it's for

    Optional, and it helps: the people you want to reach, and where the ad runs.

  3. 03

    Get the words

    10 hooks, 5 headlines and 3 primary texts, each labelled with the angle it takes.

What you get

Example, not a real result

For “hand-poured soy candles that burn for 60 hours” (an example shop)

  • Your candles burn out in a week?Pain
  • Lit at 7, still going at midnightTransformation
  • Why soy burns cleaner than paraffinCuriosity
  • [your number] five-star reviews and countingProof

…plus five headlines and three primary texts, each with its angle.

FAQ

Questions, answered

The first line someone reads or hears in an ad: the words that decide whether they stop scrolling. A headline sits under the picture; the primary text is the post above it.

It's told to use only what you tell it. Where a fact would go that you didn't give, like a price or a number of customers, it writes a placeholder such as [your price] for you to fill in. Lines that promise health or money results are taken out, as ad platforms turn them down.

The reason a line gives to care: a pain it solves, a result people want, proof, a comparison, an offer, a story and so on. Testing different angles is how you find the one your buyers answer.

Yes, 5 free tries a day for each visitor, without an account.

Something else? Email support@adwright.co and we’ll get back to you.

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