Allbirds

Allbirds’ carousel ad: “Meet the Tree Runner NZ”

Ran 58 days·Facebook and Instagram·Winner

How it opens

“The Tree Runner NZ is obsessively engineered to make your days 1000% comfier. Try 'em out risk-free for 30 days.”

Angle: Feature

Why it works

It has run for 58 days. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built

1. Hook: The Tree Runner NZ is obsessively engineered to make your days 1000% comfier. Try 'em out risk-free for 30 days.
2. Offer: Free delivery
3. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Lead with the one feature that changes the outcome.
• Test a product ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Meet the Tree Runner NZ

The Tree Runner NZ is obsessively engineered to make your days 1000% comfier. Try 'em out risk-free for 30 days.

Free delivery, free returns.

Button: Shop now · Offer: Free delivery

Where and how long

• First ran 9 Apr 2026; last seen 6 Jun 2026.
• Run as 7 ads.
• Links to allbirds.co.uk.
• Style: Product shot, Offer, Carousel.